Myx TV ( ) formerly known simply as Myx, is an American pay TV channel based in Daly City, California with studio in Redwood City, California. It was launched in 2007 and is available nationwide in over 15 million households on pay TV providers such as Comcast, Time Warner Cable, Cox Cable, Bright House Networks, and DirecTV. The network is also available on digital platforms, offering on demand contents on its own website and on OTT platforms such as Roku, Samsung Smart TV, Sony Bravia, and Blu-ray. Myx TV was originally targeted to the Asian American youth community with music video as its primary content. However, in 2011, it was reformatted to become a general entertainment channel targeted to the Asian diaspora in United States.
Video Myx TV
Background
ABS-CBN International launched Myx TV on DirecTV on February 28, 2007 from its corporate headquarters in Redwood City, California. Myx TV is the American counterpart of Myx, an influential music channel in the Philippines, and is programmed and operated independently.
In 2011, Myx TV changed its logo, slogan, and programming.
In February 2014, Myx TV moved its operations to Glendale, California.
In May 2013, Myx TV launched a video on demand app on Roku, followed by launches on other over-the-top content platforms including Samsung Smart TV.
Maps Myx TV
Programming
Myx TV's programming includes acquired programs from Asia and the United States such as Japanese sports game show Unbeatable Banzuke, K-pop music variety show Music Bank, reality competition Supermodel Me, musical drama The Kitchen Musical, and classic cartoon series Voltron.
Myx TV began producing original reality shows in 2014 and premiered its first series I'm Asian American and... on April 23, 2014. In June 2014, the network premiered its first original competition reality show Call to Cosplay, which is also the first ever cosplay competition show in the United States. Two more original reality series Bagged and Eat Your Words premiered in August and October, respectively, with both series renewed in 2015.
In January 2015, Myx TV became the first U.S. cable network to air K-Pop live music countdown show Inkigayo. The network also launched an Asian horror movie block called Shiver and Shake in July 2015.
In August 2015, Myx TV launched three new series exclusively for its YouTube channel, The Alternative, Buddha Smash, and Snaxxx.
In May 2016, Myx TV launched dating reality series Mom vs Matchmaker Season 1 with Celebrity Matchmaker, Carmelia Ray continuing into 2017 with Season 2 and 2.5.
In January 2017, Myx TV launched "My Motto," a digital profile series highlighting Asian American talent such as Yaya Han, a costume designer, model and cosplay entertainer based in Atlanta, GA., Patrice Clearly of "Purple Patch" restaurant in Washington D.C., Hokuto Konishi, dance member of Quest Crew from the hit MTV show America's Best Dance Crew. In September 2017, My Motto: Veteran's Edition became 6 Certified through Got Your 6 and was named a finalist in the Cablefax Program Awards in the Video on Demand Program/Special category.
Events
Myx TV has produced several events, including the award-winning Myx Mash, which was held on May 22, 2010 at the Bill Graham Civic Auditorium in San Francisco featuring performances by Bruno Mars, Brown Eyed Girls, and T-Pain, Myx TV's K-pop TaKeover, the first K-pop dance convention in the United States featuring top K-pop choreographers Movement Lifestyle and America's Best Dance Crew winners Poreotics, Myx Loaded, a live performance show featuring YouTube artists in University of California, Davis, Myx TV Presents: Introducing Victor King and the YTF Crew, a live performance show in Los Angeles, and "AJ Rafael & Friends" Christmas Special in Irvine, CA.
Recognitions
- Outstanding Multicultural Marketing for Myx Mash, 2011 CableFAXIES Awards.
- Special Recognition Award from the City and County of San Francisco, 2013 Asian Heritage Awards.
- Guilty Addiction of the Year for Eat Your Words, 6th Annual Taste Awards.
- Third Place, Digital Marketing Tactics for I'm Asian American and..., 2014 NAMIC EMMA Awards.
- Bronze for Making of MYX-Rated: The Documentary, 2012 Telly Awards
- General Manager Miguel Santos was named a Luminarie at the National Association for Multi-Ethnicity in Communications at the 2017 class of Next Generation Leaders and Luminaries.
- Nomination for the Cablefax Program Awards for My Motto: Veteran's Edition from Comcast CN100.
References
External links
- Myx TV official website
Source of the article : Wikipedia
0 Comments