The Festival of Music and Art Coachella Valley (commonly referred to as Coachella or Coachella Festival ) is an annual music and arts festival held at the Empire Polo Club in Indio , California, is located in the Coachella Valley in the Inland Empire in the Colorado Desert. It was co-founded by Paul Tollett and Rick Van Santen in 1999, and was hosted by Goldenvoice, a subsidiary of AEG Live. The show features musical artists from a variety of musical genres, including rock, indie, hip hop, and electronic dance music, as well as art and sculpture installations. Across the square, several stages are continuously hosting live music. The main stages are: Coachella Stage, Outdoor Theater, Gobi Tent, Mojave Tent, and Sahara Tent; The smaller Oasis Dome was used in 2006 and 2011, while the new Yuma stage was introduced in 2013 and the Sonora stage in 2017.
The festival's origins trace back to a 1993 concert that Pearl Jam performed at Empire Polo Club while boycotting the place controlled by Ticketmaster. The event validates the site's eligibility to hold a major event, leading to the launch of the two-day Coachella Festival in October 1999 - just three months after Woodstock '99. After the event was not held in 2000, Coachella returned yearly beginning in April 2001, as a one-day event. In 2002, the festival returned to the two-day format. Coachella expanded to the third day in 2007 and finally the second weekend in 2012; is currently held on a three-day weekend in a row in April, with each weekend having an identical formation. The committee began allowing viewers to camp in the field in 2003, one of several extensions and additions to the facilities that have been made in the history of the festival.
Coachella features popular and established music artists, as well as emerging artists and reunited groups. Coachella is one of the largest, most famous, and most profitable music festivals in the United States and around the world. Each Coachella staged from 2013 to 2015 sets a new record for attendance at festivals and gross revenue. The 2017 festival is attended by 250,000 people and grossed $ 114.6 million. The success of Coachella led to Goldenvoice establishing two additional music festivals on site, Stagecoach, and Desert Trip.
Video Coachella Valley Music and Arts Festival
Histori
On November 5, 1993, Pearl Jam performed for nearly 25,000 fans at the Empire Polo Club in Indio, California. The site was chosen because the band refused to play in Los Angeles as a result of a dispute with Ticketmaster over the service fee applied to ticket purchases. This show shows a polo club match for large events; Paul Tollett, whose company promotes his Goldenvoice concert booked for Pearl Jam, said the concert sowed seeds for a music festival there.
Around 1997, Goldenvoice is struggling to hold concerts against big companies, and they can not offer guarantees as high as their competitors, such as SFX Entertainment. Tollett said, "We were kicked financially, we lost a lot of bands and we can not compete with money." As a result, the idea of ​​a music festival was conceived, and Tollet began brainstorming ideas for one with many places. The intention is to order trendy artists that are not necessarily a successful chart: "Maybe if you put many of them together, it might be a magnet for many people." While attending the 1997 Glastonbury Festival, Tollett distributed pamphlets to talented artists and managers featuring photos of the Empire Polo Club and installing possible festivals there. In contrast to the often muddy conditions in Glastonbury caused by the rain, he remembers, "We have this pamphlet... showing the bright Coachella. Everyone laughs."
After staking out a few sites for their festival, Tollett and Goldenvoice co-president Rick Van Santen returned to the Empire Polo Club during the Big Gig festival in 1998. Impressed by the suitability of the location for the festival, they decided to book their event there. Promoters wish to hold the first Coachella Valley Music and Art Festival in 1998 but not until the following year. Coachella's announcement and ticket sales came just one week after Woodstock '99's conclusion, a festival in July 1999 that was damaged by robbery, arson, violence, and rape. Goldenvoice insurance costs increased 40% as a result and the company faced uncertainty about Coachella tickets. The committee had been aiming to provide "high-comfort festival experience" for Coachella but reassigned themselves for those efforts after Woodstock '99. The ad boasted of a free fountain, lots of toilets, and a drizzle tent. Retrospectively, Tollett called the decision to announce a new festival just two months before launching a "financial suicide".
1999, 2001-2002
On October 9-10, 1999, the first Coachella Valley Music and Art Festival was held. The highlights are Beck, Brothers Chemistry, Tool, Morrissey, and Rage Against the Machine; Other actions include Jurassic 5 and Underworld. Initially, the promoters hoped to create a three-day event (Friday through Sunday) and even considered the UK Massive Attack band as the third day's headliner. Organizers are trying to create a European music festival with a small crowd in a great setting with lots of turntables. By ordering action based on art rather than radio popularity, Coachella earned the title of "anti-Woodstock".
Tickets sell for $ 50 per day; about 17,000 tickets were sold for the first day, and 20,000 for the second, less than the overall target of 70,000 attendance. Attendees are offered free parking and a free bottle of water upon entry. The event went well, with well-behaved people in stark contrast to the violence that hit Woodstock '99; the biggest challenge for Coachella concert attendees is temperatures exceeding 100 ° F and which decisions are from 80-plus measures to attend. This festival is considered good among the participants and critics; Pollstar named it this year's festival, and Robert Hilburn of the Los Angeles Times said that it "lays the groundwork for what may one day be a legacy of its own". However, Goldenvoice lost $ 850,000 for the venture, forcing promoters, in Tollett's words, to "fight for almost two years to survive as a company". Prominent actions such as Rage Against the Machine, Tool, and Beck agree to receive the deferred compensation.
Goldenvoice reserved a tentative date for October 2000 to repeat the festival, but was eventually canceled for the year; Tollet blames on the saturation of music festivals in Southern California. The electronic dance festival Nocturnal Wonderland filled the void at the Empire Polo Club, which took place in September 2000. Goldenvoice chose to bring Coachella back in April 2001 in an effort to defeat the heat. Ticket prices were raised to $ 65. Organizers had trouble booking tickets for the festival and because of the "available talent", were forced to shorten the festival into one day. The problem with securing the headliner threatened to undermine the show until Perry Farrell agreed to bring Jane's group back match to the process. In the midst of financial problems, Tollett agreed to sell Goldenvoice to Anschutz Entertainment Group (AEG) in March 2001 for $ 7 million. AEG, who had opened the Staples Center in Los Angeles two years earlier, bought a promoter to help them find shows to order. The corporation wants Tollett to continue the Coachella staging, understanding that it will initially lose money; Tollett initially retained full control of Coachella as a result of the acquisition. Like its predecessors, the festival of 2001 went well; more than 35,000 tickets were sold, and despite losses again, Tollett estimated it was "a low six, low number".
In 2002, the show returned to the two-day format, featuring Siouxsie and Banshees reunions, as well as headlining acting BjÃÆ'¶rk and Oasis. The original Palm Desert, Queens of the Stone Age became the first local band to play the festival. A strong supportive action helped prove to the Indio community that the event could bring in money and happen without conflict. Over 55,000 people attended for two days, and for the first time, the festival nearly broke out.
2003-2005
The 2003 festival featured Red Hot Chili Peppers and Beastie Boys, as well as Iggy Pop and The Stooges reunions, and drew the biggest crowd, with the presence of 60,000 people. The event began to develop world interest and became known nationally. It was also the first year in the campsites provided, increasing accessibility as a destination music festival for concert audiences. The current ticket price is $ 75 for one day, and ranges higher to the $ 140 price for a two-day pass.
The 2004 show featured Pixie reunited, as well as Radiohead, Kraftwerk, The Cure, Belle and Sebastian, and The Flaming Lips. It was Coachella's first sale, which attracted a total of two days from 110,000 people. For the first time, the festival attracts participants from 50 US states. That year, AEG bought half of Coachella from Tollett, along with a controlling interest in the festival...
The 2005 event runs from April 30 to May 1 and features Coldplay, Arcade Fire, Snow Patrol, Weezer, MIA, M83, Bloc Party, The Prodigy, Keane, Chemical Brothers, Kasabian, Nine Inch Nails, Bright Eyes, Wilco, Spoon, Stereophonics, Tegan and Sara, the New Order, Rilo Kiley, and Jem. About 50,000 people attend every day of the festival.
2006-2008
The 2006 event featured headliners Depeche Mode and Tool. The two most popular shows are Madonna, who plays in an overflowing dance tent, and Daft Punk, whose performances feature a pyramid-shaped stage is called one of the most memorable shows in Coachella history. Other appearances include Massive Attack, Scissor Sisters, James Blunt, and Gnarls Barkley. Around 120,000 concert attendees attended the event for two days, collecting a gross Goldenvoice of $ 9 million.
In 2007, Goldenvoice inaugurated the Stagecoach Festival, the annual country music festival which also took place at Empire Polo Club the weekend after Coachella. New events help prevent complications by regulating Coachella; club polo owner Alex Haagen III has planned to rebuild the land unless a lucrative new event can be made to make long-term leases with Goldenvoice financially viable. Along with the addition of a new festival, Coachella was permanently extended to three days in 2007. The main deeds are Red Hot Chili Peppers, Reunited Rage Against the Machine, and BjÃÆ'¶rk, all of which are titled for the second time. Other notable figures include Arcade Fire, LCD Soundsystem, Manu Chao, a rare American show by former Pulp-frontman Jarvis Cocker, and Scarlett Johansson, who sang with reunited Jesus and Mary Chain. The festival garnered a three-day aggregate presence of 186,636, the new best, and grossed $ 16.3 million.
In 2008, Coachella was not sold out for the first time since 2003. The film features Prince's main character Roger Waters and Jack Johnson, along with key appearances from Portishead, The Verve, MIA, Kraftwerk, Aphex Twin, and Rocket, and Swervedriver reunited. The inflatable blown pig flew flying during its set. The 2008 festival attracted the attendance of 151,666 and grossed $ 13.8 million, but lost money, as tickets did not sell out and high paid booking fees for Prince and Roger Waters.
2009-2011
The 2009 festival takes place a week earlier than usual. The new dates are April 17, 18 and 19. The show features headliners Paul McCartney, The Killers, and The Cure. On Friday, McCartney blew a tight festival curfew with 54 minutes. Sunday, The Cure ends their performance unexpectedly, with the power of the festival cutting the stage after passing their own curfew by 30 minutes. Notable appearances include Franz Ferdinand, M.I.A. (which 2005 awarded in the tent was the first at the fest), Yeah Yeah Yeahs, and the rare appearance of artist Leonard Cohen, Dr. Dog and Throbbing Gristle. The festival attracted an aggregate presence of 152,962 and grossed $ 15,328,863.
The organizers eliminated the sale of one-day tickets in 2010, offering only three-day tickets, drawing diverse reviews. Headliners include Jay-Z, Muse and Gorillaz, along with LCD Soundsystems, the reunited Faith No More, a Pavement reunited, Thom Yorke of Radiohead and his live band Atoms for Peace, Tiesto, and supergroup Them Crooked Vultures. Other notable acts are Ray's Fever, deadmau5, La Roux, MGMT, Florence and Machine, Spoon, Bassnektar, Phoenix, Vampire Weekend, She & amp; He, CÃÆ' Â © u, Echo & amp; Bunnymen, The Specials, a rare Plastikman living from Richie Hawtin, Sly Stone [1], and David Guetta. Although Tollett objected about holding a festival in 2010 due to the economy, that year Coachella attracted 75,000 viewers daily, for an average aggregate estimate of 225,000 attendees, surpassing previous attendance records. Thousands of fans broke through the fence, which caused concern about the population density. The festival earned $ 21,703,500.
Prior to the 2011 festival, Goldenvoice made several investments and upgrades locally to help support Coachella. In addition to funding an additional line for Avenue 50, which borders the festival, the promoters clean up additional space on polo grounds by leveling an area of ​​250,000 square feet and moving the stables. Lighting and security are also enhanced to help the festival run more smoothly. Headliners for the event that year are Kings of Leon, Arcade Fire, Kanye West and The Strokes, while other players include Duran Duran, Mumford & Children, reunited Big Audio Dynamite, PJ Harvey, and Black Keys, amongst the other 190 supporting acts. The 2011 festival earned $ 24,993,698 from 75,000 paid attendees, for an aggregate attendance of 225,000 across all three weekend days.
2012-2014
On May 31, 2011, Goldenvoice announced that starting with the 2012 festival, Coachella will be extended to the weekend, with separate tickets, with identical formations for each. Explaining the decision, Tollett said that ticket demand rose in 2011 even after "not the best [they] ever" operation in 2010 and that he did not want to comply with the request by allowing additional participants to go beyond the scene. Rolling Stone calls it a "very risky step" and says "there's no guarantee that demand will be high enough to sell the same bill for two consecutive weekends." Even so, 2012 tickets were sold out in less than three hours.
The 2012 festival features Black Keys headliners, Radiohead, and Dr. twin billing. Dre and Snoop Dogg. During the last show, the projection of the late rapper Tupac Shakur appeared on stage (the voice actor performed the introductory line) and started doing "Hail Mary" and "2 of America's Most Most Wanted". Although the media refer to this technology as a 'hologram', the projection was actually made using the Musion Eyeliner system, which uses the Pepper ghost version. After the show, the projection disappears. Dr Dre had sought permission from Shakur's mother Afeni, who said the next day that he was happy with the show. A projection of the late singer Nate Dogg was also planned, but Dr. Dre decides not to. The 2012 festival also features the Swedish House Mafia, Alesso, Porter Robinson, Pulp, In Drive-In, The Hives, Godspeed You! Black Emperor, Arctic Monkey, Kaskade, Miike Snow, Gotye, Frank Ocean, Flying Lotus, St. Vincent, M83, Bon Iver, Head of Kaiser, The Shins, Noel Gallagher, Squeeze, Zedd, Awolnation, Fitz and The Tantrums, Santigold, Band of Skulls, Azealia Banks, Rocky ASAP, Childish Gambino, and The Weeknd, as well as unscheduled guest appearances by Eminem, 50 Cent, Kendrick Lamar, Wiz Khalifa, Warren G, Rihanna, Usher, and Zack de la Rocha. The 2012 festival earned $ 47,313,403 from 158,387 guests paid on two weekends; 80,726 tickets were sold for the first weekend, and 77,661 tickets for the second.
Prior to the 2013 festival, it was announced that Goldenvoice has reached an agreement with the city of Indio to keep the Coachella and Stagecoach Festival there until 2030. As part of the agreement, the revenue share per Indio ticket will increase from $ 2.33 per ticket to $ 5.01. The main viewers for the 2013 festival include Blur, Descendents, Red Hot Chili Peppers, Dark Orchestra Maneuvers, The Stone Roses, The Lumineers, Metrics, How to Destroy Angels, Monsters and Men, Infected Mushrooms, Postal Service, Clan Wans, Paul Kalkbrenner, The xx, Beach House, Redman, Vampire Weekend, CafÃÆ'Â © Tacvba, La Roux, Phoenix, Social Distortion, Femmes Violence, Yes Yes Yes, 2 Chainz, Simple Rat, Danny Brown, Tegan and Sara, Baauer, Tame Impala , Passion Pit, Star and Earl Sweatshirt among others. The general admission price sells for $ 349, an increase of $ 34 from the previous year. The festival earned $ 67.2 million in ticket sales and was attended by 180,000 people, making it the top music festival in the world. In July 2013, Goldenvoice completed a $ 30 million purchase of 280 acres of land around the Empire Polo Club, including the 200-acre Eldorado Polo Club. The land, previously rented from Eldorado, will be used to provide more space for parking and general use for the festival. Tollett said the purchase was meant to "help [Goldenvoice] put in some infrastructure so [they] do not have to keep coming back and doing the same thing every year".
The 2014 festival, held on April 11-13 and April 18-20, features 184 artists. An Outkast title reunited on Friday, Muse's event title Saturday, and Arcade Fire closed out Sunday night. The 2014 festival also features Ellie Goulding, Lorde, Pixies, The Replacements, Beck, Neutral Milk Hotel, Kid Cudi, Queens of the Stone Age, Nas, Calvin Harris, Broken Bells, MotÃÆ'¶rhead, Haim, Aloe Blacc, Bastille, Neko Case , MGMT, Zedd, Girl Talk, Pet Shop Boys, Foster the People, Lana Del Rey, The 1975, Pharrell Williams, Young & amp; Sick, Chromeo, CHVRCHES, and Mogwai among others. BeyoncÃÆ'Â © made a surprise appearance during the show of his brother Solange. Justin Bieber also made a surprise appearance with Chance The Rapper. Jay-Z and Puff Daddy made a surprise appearance during Nas's set. Jhene Aiko joins Drake and Childish Gambino. Pharrell Williams may have the most guests, including Nelly, Snoop Dogg, Gwen Stefani, and Diplo. Deborah Harry joins Arcade Fire as long as their title is set to perform "Heart of Glass". General admission was sold out in less than 20 minutes, while all other tickets (including VIP tickets over $ 5,000) were sold out in less than 3 hours. The year's festival featured 96,500 attendees every day and earned a record $ 78,332 million. For the fourth year in a row, Coachella was named the Top Festival at the Billboard Touring Awards.
2015-present
The 2015 festival, held on April 10-12 and 17-19, featured AC/DC headliners, Jack White, and Drake, with a surprise appearance by Madonna over the weekend of one final show. Other notable players include Florence and Machines, Marina and Diamond, Azealia Banks, Kaskade, Alesso, The Weeknd, Tame Impala, Interpol, Steely Dan, Alabama Shakes, alt-J, and Ryan Adams. General admission tickets are again sold out in less than 20 minutes. The event resulted in a new record for tickets sold (198,000) and gross total ($ 84,264,264) for the festival. The festival won the Pollstar award for Major Music Festival of the Year, marking the 10th time in 11 years that Coachella has won the award.
In March 2016, the Indio City Council passed the allowable limit of up to 62,000 additional people to attend the future of Coachellas. As part of the vote, attendance cap for Coachella was raised from 99,000 to 126,000. The capacity of the festival will gradually be increased, giving the city time to accommodate the crowds; Goldenvoice increased the size of the 50-acre venue along Monroe Street, Avenue 50, Avenue 52, and Polo Road. The 2016 festival is held on April 15-17 and 22-24, featuring reunion of original Guns N 'Roses members Axl Rose, Slash and Duff McKagan, along with the reunion of LCD Soundsystem and Calvin Harris as headliners. Other notable performances include Ellie Goulding, Jack U, Major Lazer, Chvrches, Robert DeLong, Ice Cube, Sia, Death Grips, Grimes, Disclosure, Sufjan Stevens and M83. The Ice Cube show featured N.W.A. reunions, while Guns N 'Roses' first weekend show featured guest appearances from Angus Young from AC/DC, which became the title of the previous year; cameo happened on the same day when singer Guns N 'Roses' Axl Rose was announced as a new singer for AC/DC. The second weekend was marked by several awards to Prince, the 2008 headliner who died shortly before the weekend show. The festival sold 198,000 tickets and grossed $ 94.2 million.
The 2017 Coachella edition runs from April 14-16 and April 21-23, and features Radiohead, Lady Gaga and Kendrick Lamar as headlining artists. Beyoncà ©  © originally announced as headliner but was forced to withdraw at the advice of her doctor after she was pregnant; he announced that he would instead lead the 2018 festival. Other artists performing at the festival include The xx, Travis Scott, Father John Misty, Empire of the Sun, Dillon Francis, Mac Miller, Bon Iver, Kygo, Future, DJ Snake, Martin Garrix , ScHoolboy Q, Gucci Mane, Two Door Cinema Club, Lorde, Justice, New Order, Dreamcar, Porter Robinson & amp; Madeon, Islands of the Future, Hans Zimmer, PNL and DJ Khaled. Tickets were sold out within hours of being sold. This event witnessed the debut of the new Sonora tents by day. The 2017 Festival attracted 250,000 attendees and grossed $ 114.6 million. 2017 became the first time a recurring festival re-earned $ 100 million more.
In April 2018, BeyoncÃÆ' Â © rescheduled a re-scheduled date, becoming the first black woman to be the title of the festival. His performance on April 14 received direct, wide acclaim, with many outlets describing his post as historic.
Maps Coachella Valley Music and Arts Festival
Art
In addition to hosting live music, Coachella is a work of visual art, including installation and sculpture art. Many interactive works, providing visual treats for participants. Over the years, art has grown in scale and outrageously. Paul Clemente, Coachella's art director since 2009, said, "I think the level of detail and completion and art and scale and complexity and technology are all constantly hollow, uplifted." We certainly try to, for lack of a better word, beat yourself up and make it better for the fans. "
In the early years of Coachella, art was largely recycled from the Burning Man festival last year, due to a smaller budget. Between 2010 and 2015, Goldenvoice shifted its focus from hiring pieces to assign them specifically to festivals, increasing their budgets. The artists were given access to the yard just 10 days before the festival, giving them a rigorous time frame to collect their work. Due to the high cost of re-assembly, only about half of them appear again outside Coachella. Describing the importance of the festival for art, Cynthia Washburn from the collective art of Poetic Kinetics said, "With all the explanations here, I think Coachella is attractive to artists as well as to musicians." In 2013, Clemente considers about 300 art proposals, at most in festival history for the time being. Poetic Kinetics has designed several gigantic art transfer installations for the last Coachella festival, including snails in 2013, astronauts by 2014, and caterpillar mammographing in 2015.
Several works have been featured in Art Basel, and involve participants from architectural schools, both locally and internationally. Some visual artists, such as Hotshot the Robot, Robochrist Industries, Tesla Coil (Cauac), Cyclecide, and The Do LaB, along with the avant-garde Lucent Dossier Experience, have appeared for several years in a row. Emek artist posters have produced limited edition posters each year since 2007.
Location
Coachella takes place in Indio, California, located in Coachella Valley in the Empire's hinterland in the Colorado Desert. Temperatures during festival history have ranged from 106 Â ° F (41 Â ° C) on 21 April 2012, up to 43 Â ° F (6 Â ° C) on April 14, 2012. The festival is held at the 78-acre Empire Polo Club; when calculating the land used for parking and camping, the event includes a trail of more than 600 hectares. The site is about 127 miles east of Los Angeles.
Organization
As the host city for Coachella and the Stagecoach Festival, Indio provides several services such as police and fire protection, private security, medical services, outside law enforcement, and city staff services. The service is for three weekend festivals totaling $ 2.77 million in 2012. All public security needs are coordinated by the Indio police department, which requires them to connect with nearly 12 institutions, including police departments from nearby towns, department of sheriffs, California Highway Patrol, California Department of Forestry and Fire Protection, American Medical Response, and California Alcoholic Beverage Control Department. To avoid disturbing the locals, a curfew for a musical performance was put into effect; since 2010, it's 1 AM on Friday and Saturday, an hour later than the previous night's curfew, and midnight on Sunday. Goldenvoice must pay a $ 1,000 fine for every minute of the festival beyond the curfew.
Environmental sustainability
The Coachella Organizer manages its carbon footprint by partnering with the Global Inheritance organization to promote several green initiatives. The original Global Inheritance project is a "TRASHedÃ, :: Art of Recycling" campaign, which challenges local artists to design and decorate recycling bins placed throughout the venue. Another program is "Carpoolchella"; launched in 2007, it's a tribute to festival visitors who carpool in groups of four or more and display the word "Carpoolchella" in their car by including them in the picture to win a VIP ticket for life. Through the 2014 festival, the program has 140,000 participants and more than 70 lifetime festival ticket winners. In 2007, Coachella teamed up with Global Inheritance to start a 10-for-1 recycling program, in which anyone collecting ten empty water bottles received a full bottle for free. In 2009, the festival introduced a $ 10 refill bottle of water that buyers can buy at water stations inside festivals and inside camps. Other programs used at the festival include a solar-powered DJ booth and a seesaw used to charge the phone.
About 600 staff were asked to collect the garbage that accumulated during the festival. Resources are ordered individually on the site before being taken to local landfills and recycling centers. Goldenvoice maintains the goal of "transferring 90 percent of recyclable and compostable materials". In 2013, the staff transferred more than 577,720,000 pounds of material, consisting of: 36,860 tons of aluminum cans, 105,000 tons of cardboard, 65,360 tons of PET plastic, 47,040 tons of scrap metal, and 34,600 tons of glass.
Camping
In 2003, Coachella began allowing camping tent as an option for the festival inn. The camp site is in a polo field adjacent to the venue and has its own entrance on the south side of the venue. 2010 introduces many new features, such as re-entry from campsite to festival venue, parking beside your tent, and camping place of recreational vehicle (camping recreational vehicle offered only one year). For the festival, there are more than 17,000 people camped. At the 2012 event, on-site facilities include recycling, public shops, bathrooms, cell phone charging stations and internet cafés with free Wi-Fi.
Talent Booking
Tollett began ordering artists for every festival as early as August. In addition to agent and artist pitches found online, this lineup is taken from the actions Goldenvoice orders for 1,800 more each year. Tollett uses the promoter's ticket numbers for insights on who to order, saying: "There's an AEG exhibition across the country, and I see all the event lists and the number of tickets so I see the little things that happen maybe before some other people, because they do not have that data. "The ordering process takes about six months. According to the Los Angeles Times, booking fees for most artists who play festivals are estimated to start at $ 15,000 and extend to "six high numbers". Top artists for 2010 are expected to receive more than $ 1 million. Billboard ' s estimates that non-primary actions can earn revenue from $ 500 to $ 100,000. According to 2017's profile at Tollet at The New Yorker , the headlining player of the year will receive $ 3-4 million.
In booking the festival, Goldenvoice uses a radius clause that can prevent the action from performing in Los Angeles, the Inland Empire, or San Diego up to three months before and after the festival. Promoters have allowed some Coachella actions to appear in the region before the festival and between weekends, but only on events and places owned or controlled by the parent company Goldenvoice, AEG; one example is the Jay-Z concert at the Staples Center in 2010. Goldenvoice is now promoting these shows, dubbed "Localchella", as a series of small warm-up events for Coachella in Southern California.
Goldenvoice is trying to release the poster lineup as close as possible to the New Year, so Coachella is the first major festival of the year to announce its lineup. This gives promoters a competitive advantage over other festivals, many of whom end up sharing headlines as they are all announced. Coachella lineup poster lists its music artists in several lines in letter sizes that gradually decline in prominent sequence. The line in which the artist's name appears and their font size is a topic of debate between Goldenvoice and talent agents, since placement on the poster will often determine an artist's future ordering fee. Tollett said, "We have a lot of arguments about font size, I really have gone to mattresses more than one size point."
Commercial promotion and partnerships
The organizers initially refused to accept a sponsorship deal that would help Coachella generate higher profits. In 2003, Tollett estimated that Goldenvoice could generate an additional $ 300,000 to $ 500,000 by adding a corporate sponsor to the festival's name, but he did not want to violate the purity of the event. He said, "I hate when you go to events and you are bombarded with all these advertisements, it just shows a lack of respect for your audience and your music." Organizers have loosened their opposition for years; Recently, the Heineken brewery has sponsored a small indoor venue at a festival called "Heineken House". H & amps clothing retailer M also sponsors a small tent on festival grounds in 2015 where participants can purchase items from a corporate clothing line inspired by a festival called "H & amp; M Loves Coachella". Tollet still object to having the main stages and sponsored tents: "I will not let the sponsor logo on stage.I feel like when the band plays it is supposed to be you and the band, and it's a sacred moment."
Since 2011, YouTube has been streaming the opening weekend of Coachella. Viewers can choose from three show channels to watch. In 2014, AXS TV began broadcasting its second weekend on television; more than 20 hours of live performances from the 2015 festival aired on AXS TV. Performances from the 2015 festival are also broadcast live on Sirius XM satellite radio for the first time.
For 2016, the organizers partnered with Vantage.tv to offer virtual reality content (VR) for the festival. The ticket holder receives a cardboard inspired VR cardboard viewer in their Coachella welcome pack that can be used with the Coachella VR mobile app (available on Android, iOS, and Samsung Gear VR). Content includes 360-degree panoramic photos of previous events, virtual tours of the 2016 festival site, interviews and performances. That same year, YouTube streamed live performances from two weekends in 360 degrees to be viewed with a VR headset.
Coachella's success has led her organization to partner with other American music festivals. In 2003, Goldenvoice agreed to work with Field Day organizers, a New York-based festival that mimics the Coachella model, to help promote and produce events, even though the show was completely overhauled from its original vision. In September 2014, Goldenvoice announced it has entered into a partnership with Red Frog Events to help them promote and produce their Firefly Music Festival. In January 2015, a similar agreement was reached with the organizer of the Hangout Music Festival.
In a lawsuit against a festival called the same Hoodchella, Goldenvoice claims to spend $ 700,000 by 2015 on "media and related content to promote Coachella".
Impact and inheritance
The success of Coachella in the early years proves that American music festivals can work and succeed in the form of goals, compared to traveling festivals. In the years following the success of Coachella, many other festivals followed in his footsteps, copying the format as a destination festival with different stages, attractions, art, and camping. Some of these new festivals have grown to achieve the same success as Coachella, such as Lollapalooza in Chicago, Governors Ball in New York City and Bonnaroo in Tennessee. According to the 2015 rankings by online ticket retailer viagogo, Coachella is the second most popular concert ticket, just following the Tomorrowland festival.
Coachella is considered a trendsetter in music and fashion. Singer Katy Perry said, "The lineups always introduce the best of the year for the rest of the year."
Coachella has been known for a variety of distinctive attire worn by participants, which mainly includes an eclectic combination of colors, materials, and ethnic loans. The latter also produces reactions related to cultural deprivation, especially for non-natives who wear headdresses and body paint native to America, but also elements of African Americans and Asians.
According to a study of the 2012 economic impact, Coachella brought $ 254.4 million into the desert territory that year; of that amount, Indio received $ 89.2 million in consumer spending and $ 1.4 million in tax revenues. Another Goldenvoice festival at Empire Polo Club, Stagecoach, has been called Coachella's "cousin", but has grown faster, eventually selling out for the first time in 2012 with 55,000 participants. Together, two festivals are estimated by experts to have a global impact of $ 704.75 million by 2016; about $ 403.2 million will have an impact on Coachella Valley, $ 106 million of which will be used for business in Indio. The city is expected to get $ 3.18 million in tax tickets from two festivals by 2016.
The success of Coachella led to Goldenvoice establishing an additional music festival at the Empire Polo Club in 2016 called Desert Trip. The show features heritage acts such as the Rolling Stones, Paul McCartney, and Bob Dylan.
Festival summary by year
References
External links
- The official website of the Coachella Valley Music and Art Festival
- Coachella Music Festival | The Desert Sun
- Coachella Channel on YouTube
Source of the article : Wikipedia
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