Cicis (formerly named CiCi's Pizza ) is an American buffet chain restaurant based in Irving, Texas, specializing in pizza. There are about 500 franchises and self-owned restaurants in 35 states. In November 2015, the company embarked on a new marketing campaign that included renaming the company to Cicis (by dropping the quotes and creating a second 'C' letter), along with the addition of a new logo and a redesigned website.
Video Cicis
History
Joe Croce and Mike Cole founded Cicis in 1985 in Plano, Texas. In 2001, with 363 restaurants at the time, the chain expanded its buffet offerings and started restaurant remodeling. Four years later, Cicis has more than 500 locations, and is the fastest-growing pizza chain in the United States. In 2003, Croce retired from business, and handed over corporate ownership to the company's executive team. Craig Moore, who is a general manager in Dallas, became the company's vice president, a position he held for five years before he was named president after the sale. Croce gave 20% of the proceeds to Gateway Church, where he became a member. As president of the chain, Moore oversaw the company's operations and franchise growth, finally announcing his resignation in 2009, after 17 years with the company. Michael Shumsky took over after Moore retired from the end of 2009 to July 2013.
Michael Shumsky took over after Moore retired in late 2009 (He previously served as CEO of La Madeleine Restaurant, Inc.). Darin Harris is the current CEO of Cicis Pizza after joining the company in August 2013.
In addition to its current restaurant, in 2010 Cicis announced plans to add 500 other restaurants in the next 10 years (with the possibility of expanding internationally to Canada and Mexico). Cicis has won many awards and has also been named one of 25 best performing brands by The Wall Street Journal and the top 200 franchise concept by Franchise Today. The awards for the worst restaurant idea have also been given to the pizza chain.
In November 2015, the company embarked on a new marketing campaign that included a simplified corporate renamed Cicis with a "Beyond Pizza" modifier, along with the addition of a new logo and a redesigned website. The campaign aims to prove that Cicis has more than pizza.
Recognition and awards
From 2004 to 2009, CiCi's Pizza has occupied the third place in the pizza category for Restaurant & amp; The ' "Consumer Choice in Chains" contest, judged by consumer reviews of a competing restaurant chain. In March 2009 Men's Health gave CiCi's Pizza "top marks" in providing healthy food choices among the list of "66 major chain restaurants".
Maps Cicis
See also
- List of buffet restaurants
References
External links
- Official website
Source of the article : Wikipedia
0 Comments